Privacy Policy Special Notice for Parent's with Children under 13: We recognize the need to provide additional privacy protections for children using the Internet. To read about our privacy policy with respect to children who are 12 and younger, please click here. For over 50 years, the Nielsen name has been synonymous with high-quality, comprehensive television audience viewing information. The Nielsen TV ratings are vital to program production, distribution and scheduling decision making, and are the currency for transactions between buyers and sellers of television advertising time. Through the Nielsen iPanel, Nielsen provides a similar market research service for the Internet industry. Our goal is to provide exceptional data and insight into how people are using their computers and the Internet in order to enable our customers to make informed business-critical decisions regarding their Internet strategies. At Nielsen, we are committed to ensuring that the privacy of our panel members is maintained. Your personally identifiable information will NEVER be used by Nielsen to advertise, promote or market third party goods or services to you. Please read the following to learn more about our privacy policy and your membership in our Nielsen iPanel research panel. Please note that this privacy policy applies only to the Nielsen iPanel Internet research panel available through www.nielsennetpanel.com, and no other panels or online services provided by Nielsen. What information do we collect? During the initial panel registration process or as part of a Nielsen online research survey, we request certain information, such as name, mailing address, email address, date of birth, sex, occupation, level of education, and annual income, about you and other members of your household. Once you have registered to join the panel and our panel software has been installed on your computer, we will automatically collect a broad range of other information, including personally identifiable information, from you and all others in your household because our software allows us to comprehensively track panelists' computers and panelists' activity on their computers, online and on the Internet. For example, we collect information on the (i) type, name and use of some of the applications, files and hardware on your computer (such as Microsoft Word, Gmail, music and video files, and printers and routers), (ii) address and content of the web sites you visit, (iii) the date and duration of the web sites you visit, and (iv) details of certain online transactions, such as retail purchases and banking activity, you enter into on the Internet. We may be able to collect information contained in the title bars at the top of any "window" that is active on your computer, depending on the application. This might include information such as the browser you are using, the name and contents of the web pages you visit, the name of a file open on your computer and, when you have an email open, the subject line of the email. We do not examine or use the text of any email or instant message, nor can we read any documents open on your computer. We also administer surveys to some panel members while they are using the Internet. These surveys request additional market research information to help us better understand Internet behavior and use. Your participation in a survey is always voluntary, and you therefore have a choice whether to provide the requested survey information. Do you use cookies? For panel management purposes, as well as to facilitate for you, once you have registered to join the panel, access to the "Member Login" area of our website, we place cookies on your computer. We may also use cookies or a small piece of code (sometimes referred to as "1x1 clear pixel," "Web beacon" or "clear GIF") to help us gather additional information about your Internet usage, including the websites you visit, the advertisements delivered to your computer and the number of times these advertisements are seen.Additionally, we may allow our panel recruitment partners to use Web beacons and cookies on our registration pages solely for payment verification purposes.A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site's computers and stored on your computer's hard drive. You can set your browser to reject cookies by following the browser help file directions. However, if your browser is set to reject cookies or you delete cookies, you may not be able to use some features of certain web sites, but you will still be able to remain a member of our panel. You can also delete individual cookies or all cookies on your computer by following the browser help file directions. How will the information you and other panelists provide us be used? We combine the information that you and other panelists provide us with data and research tools from other sources. We use this information to perform research and to prepare reports and analyses concerning Internet audience demographics, behavior and use. We do not provide our clients with any of the personally identifiable information you provide us, nor do we ever use this information for direct marketing purposes. Occasionally, we employ or contract with other companies and individuals to perform certain functions or services on our behalf, such as list matching or sweepstakes administration. Such companies or individuals may be provided with access to your information needed to perform their functions or services, but are prohibited from using such information for any other purpose. In addition, we may release personally identifiable information to third parties when disclosure is required by law or when necessary or desirable to exercise or preserve our legal rights, or to take action regarding potentially illegal activities. If all or part of our company is sold, merged or otherwise transferred to an unrelated entity, your information, whether personally identifiable or otherwise, may be transferred as part of that transaction. In this event, we will notify you before your information is transferred and becomes subject to a different privacy policy. For more information, see "How will I be notified of changes to this Privacy Policy" below. How is the information we hold about you secured? The security of data and the protection of personal information are essential to our success and credibility. We have in place certain security measures, including encryption methods and access protocols, to help protect the security and confidentiality of personally identifiable information while controlled by us. We store the personally identifiable information we hold about panelists on our servers, which may be stored indefinitely. This data will be controlled only by select members of the Nielsen staff. How can I update my profile if the information I provided about myself and others in my household changes? If at any time you wish to review or update the profile information in our database, you may do so at any time by logging into the "Members Area" located at http://www.nielsennetpanel.com/pnl/us/welcome.main?p_language_id=1 and clicking on the "Update Household Profile" link. How will I be notified of changes to this privacy Notice? We reserve the right to update and make changes to this privacy policy. If we materially change our practices in handling personally identifiable information, as described in this statement, we will notify you, at a minimum, by posting the changes on our website at www.nielsennetpanel.com at least 30 days prior to their implementation. Your continued membership in our panel after the effective date of any changes constitutes your acceptance of all of the changes. We encourage you to review this privacy policy frequently to ensure that you stay apprised of any changes. How do I discontinue my participation in the panel? We sincerely appreciate your willingness to serve as a panelist. However, should you ever decide to stop participating in the panel, you may do so at any time time by utilizing the "Add Remove Programs" feature on your computer. On your computer, click the "Windows Start" button. Choose "Settings". Choose "Control Panel". Double click on "Add/remove Programs". If you require assistance, please contact us directly at http://www.nielsennetpanel.com/pnl/us/mgp_main.contact_us?p_language_id=1 and fill out the email form notifying us of your desire to discontinue your participation in the panel. Who can I contact if I have additional privacy questions or concerns? If you have any questions or concerns about this privacy policy or our privacy practices,please email us at panelprivacy@netratings.com. ****Special Notice for Scarborough Research Participants**** If you were invited by Scarborough Research to join the Nielsen Internet research panel, the following terms apply to your membership in addition to the terms set forth above: In addition to the use and sharing of your data and information as set forth above in this privacy policy, Nielsen will also share the data and information we collect from you with Scarborough Research, our research partner. Nielsen and Scarborough Research are conducting an important joint research study to assess consumer behavior across different media, including online and traditional print outlets. Accordingly, the data and information collected by Nielsen will not be anonymous to Scarborough Research. In addition, Scarborough will combine the data and information collected by Nielsen with the survey responses and other information that you have previously provided to Scarborough Research. All of your survey answers, Internet activity and any other information you share with us will be held confidential by Scarborough Research. We will not personally identify any survey participants in our reports, and will not use your information for any purpose other than this research study. For more information, about Scarborough's privacy promise, please visit www.scarboroughsurveys.com/privacy, or call our toll free respondent line at 800-753-6043. This Privacy Policy hereby incorporates by reference in its entirety the Nielsen Panel Membership Agreement entered into upon joining the Panel. Last updated: February 2008